About Us
We’ve been fitting women since 1988 — and we’re just getting started.
Undercover Secrets has been part of the Kapiti Coast community for over 30 years. Tucked away in Paraparaumu Beach, our little shop has helped thousands of women find bras that actually fit — and the confidence that comes with that.
In 2024, new ownership brought a fresh energy and focus to the store, but our heart stayed the same:
Warm service. Beautiful products. And a genuine passion for helping women feel good in their own skin.
At Undercover Secrets, we’re proud to be a business built by women, for women. From our branding and website to our fittings and in-store experience—every detail has been created by women who understand what it means to feel confident, comfortable, and supported.
We’re carving out a space that puts women first—celebrating and supporting each other every step of the way.
We’re Not Just a Lingerie Store
We’re a team of women who get it.
We know what it’s like to wear the wrong size for years, to dread trying things on, to think nothing will ever feel right. And we know how life-changing it can be to finally find the right fit.
Every member of our team is trained in bra fitting. No matter who helps you, you’ll be met with care, kindness, and real expertise.
We don’t sell online—because we believe every woman deserves to be properly fitted. Your body is unique, and finding the right fit can transform how you look and feel. That’s why we offer personal, in-store fittings to ensure you get the perfect style, size, and support.
We take our time with you — because you deserve it.
Why Our Customers Keep Coming Back
- Honest, no-pressure service
- Extensive size range: 8–24, D–L cup
- Specialist in fitting fuller busts and real bodies
- Walk-in friendly — no appointments needed
- Women travel from all over the lower North Island to see us
- We also stock: sleepwear, swimwear, shapewear, and underwear
At Undercover Secrets, we believe lingerie is more than just fabric and lace.
It’s the foundation of how you carry yourself through the world.
And we’d love to help you carry yourself with confidence.
